Leveraging 15+ years of operational strategy and content leadership to convert complex product frameworks into cohesive, multi-channel narrative pipelines.
Lead internal creative teams and external agency partners to develop and execute visual strategies for complex product lines, from initial concepts through polished, market-ready launches.
Develop clear, solution-focused brand messaging that turns big ideas into simple, trustworthy stories across digital channels.
Build full-funnel organic and paid social strategies across multiple brands, driving growth in followers (+10K), engagement (+29%), and brand reach (+31%).
Develop modular video systems to scale content production efficiently. Whether live-action production, animation, or 3D product renders, I maintain compliance with strict EPA regulations, address common consumer needs, and adhere to my clients' visions.
Use consumer research and SEO insights to create focused creative briefs and art direction that connect customer needs to clear execution goals, improving efficiency and reducing production overhead.
Lead cross-functional creative teams, manage direct reports, directed agencies, and coordinated freelance talent while overseeing production budgets and aligning creative direction with business goals.