Eric Gerson - Creative & Content Leader

Eric Gerson is a creative and content leader with a track record of transforming complex business objectives into clear, compelling brand experiences and scalable content strategies. With expertise spanning creative strategy, content operations, digital experience, e-commerce, product content, and brand development, he brings together strategic thinking, creative leadership, and operational discipline to build work that is both meaningful and measurable. In his current role at SBM Life Science, Eric leads end-to-end content and creative strategy across a portfolio of more than 140 consumer products, overseeing the development of more than 1,600 assets annually across digital, retail, e-commerce, and consumer-facing channels. He leads a hybrid creative team and agency partners while collaborating across Marketing, Sales, Supply Chain, Regulatory, R&D, and IT to ensure that creative work is aligned with brand objectives, business priorities, and customer needs. Eric's approach combines